Art is a form of communication and at the same time a conceptual expression whose meaning and nature change, depending on the context and the viewer. The tension provoked by this double role grants multiple perspectives to a single work of art, thus offering every spectator the opportunity both for a personal connection and for a lively discussion with others. The participatory quality of art and its function as a mirror of social processes lend it a special ability to heighten our powers of perception.
We seize this potential by making creativity visible and mobilizing it in different forms. We connect art lovers with the best of Berlin’s amazing culture and its plethora of talent while promoting Berlin’s international creative scene at the intersection of business and society. In this respect, an important aim of GoArt! in our collaboration with companies is social and cultural sustainability through creative and aesthetic modes of expression.
We are looking forward to our conversation and will gladly provide you with further options.